The Best AI Tools in Advertising
Digital advertising is rapidly evolving, with artificial intelligence (AI) playing a pivotal role in how brands engage with consumers. AI can process large volumes of data—far beyond what a single human or even a team could handle, all within minutes—and predict consumer behavior. This has enabled all marketing players to go beyond automating repetitive tasks—you can optimize targeting, personalize messaging, adjust campaigns in real-time, and so much more.
Understanding AI’s role is essential for creating laser-focused campaigns for marketers and brands looking to stay competitive.
The Role of AI in Advertising
Today, advertising is driven by one constant: data.
AI has revolutionized digital advertising by transforming this data into actionable strategies, allowing brands to connect with their audiences more profoundly. Think of AI as your data-savvy, multi-tasking, versatile assistant - it is capable of learning, analyzing, and acting in real-time!
With the ever-increasing noise on digital platforms, precision is no longer simply “good to have”; it’s a must. AI’s ability to sift through billions of data points, predict what consumers want, and adjust campaigns on the fly has made it an indispensable tool for marketers trying to navigate the digital landscape.
Why Should You Use AI in Advertising?
Gone are the days when advertising relied solely on intuition and manual efforts. With artificial intelligence by your side, brands can tackle several challenges and go beyond traditional marketing methods. Let’s look at some of the standout perks of using AI:
- Boosting Efficiency: AI is a powerhouse for automating repetitive and time-consuming tasks in advertising. Once you delegate these mundane tasks to AI, it will cut down on manual effort and simplify your workflow so you can focus on creative development - something that needs a human touch to really engage.
- Precision Targeting: AI’s predictive algorithm sifts through heaps of data to identify niche audiences and predict their behavior, ensuring that your ads land with the right people. For instance, Facebook’s Lookalike Audiences tool uses AI to find people similar to your existing customers, increasing awareness as well as the likelihood of conversions.
- Better ROI: AI can make dynamic adjustments to your campaigns ensuring your ads consistently perform at peak levels. From fine-tuning bids to creative placement, it can boost your ROI while cutting down on any wasted dollar.
- Hyper-personalization: AI can make your ads connect with your target audience on a personal level with customization. Take a look at Netflix - it can recommend shows based on your viewing habits, creating a unique user experience. Such efforts not only enhance engagement but also build loyalty over time.
- Strategic Advantage: AI-powered analytics can reveal new opportunities that you might miss otherwise. These insights allow brands to pivot quickly and make data-informed decisions that fuel growth.
Key Components of AI in Advertising
AI is a toolkit filled with solutions that address the most pressing challenges marketers face today. The true power of AI lies in its ability to work across multiple areas seamlessly— creating, optimizing, and personalizing. Let’s take a closer look at each of the components:
- AI for Ad Creative Generation: AI can be a great assistant when it comes to generating high-quality content, from simple ad copy and headlines all the way to images and videos. AI tools can also analyze trending topics and suggest ideas that align with your current interests.
- AI for Ad Optimization: This component deals with the optimization of your campaigns by analyzing their performance data and making adjustments in real-time. AI can shift budgets across platforms based on what is working and what needs improvement.
- AI for Ad Personalization: Hyper-personalization is no longer a challenge, thanks to machine learning. AI can tailor ad experiences that resonate with individual users to deliver product recommendations or targeted offers based on past trends and behaviors.
Top AI Tools in Advertising
Jasper AI: Your AI-Powered Copywriting Assistant
What Is Jasper AI and Why It’s Useful
Jasper AI is an AI-driven copywriting platform that simplifies the creation of written content, including ad copy, blog posts, and email campaigns. It’s powered by advanced natural language processing algorithms, making it adept at generating human-like text based on user-provided prompts. Jasper AI helps businesses maintain consistent messaging, optimize campaigns, and scale their content efforts efficiently.
As with any AI-generated text, it is crucial to treat the output as a draft rather than a finished product. You need to refine or tailor it to suit your brand's voice.
Why Choose Jasper AI for Copywriting?
- Save Time: Automates repetitive writing tasks, freeing up resources for strategic planning and creativity.
- Consistent Output: Ensures uniformity across campaigns, which is critical for maintaining brand voice.
- Adaptability: Offers customizable writing styles, allowing for tailored content across various platforms and audiences.
- Boosts Productivity: Scales content production, ideal for businesses managing high volumes of advertising materials.
Jasper AI is a powerful ally in modern advertising, enabling teams to create compelling content efficiently. However, users should balance its capabilities with human creativity to ensure authentic, impactful campaigns.
Demo Video
Meet Jasper, your AI assistant
Pricing
Free Trial: 7 days (card required)
Creator Plan: $49/month (1 user)
Pro Plan: $69/month (up to 5 users)
Business: Custom
Annual Plans: 20% off
AdCreative.ai: Your AI-Powered Design Partner for High-Impact Ads
What Is AdCreative.ai and Why It’s Useful
AdCreative.ai is designed to simplify and enhance the creation of visually appealing, high-performing ad creatives a.k.a “image assets”. By leveraging machine learning and AI-driven insights, it helps marketers design ads tailored to their target audience in a fraction of the time it would take manually. From banners to social media visuals, AdCreative.ai automates the process of generating designs while keeping them aligned with your brand's aesthetics and goals— simply add your logo, your brand colors, and information about your product.
Keep in mind that you get a limited number of downloads in your plan. A great thing about AdCreative.ai is that you can generate multiple assets without using up your credits until and unless you actually choose to download.
Why Choose AdCreative.ai for Advertising?
- Time-Saving Automation: Speeds up the creative design process by generating multiple ad variations instantly.
- Data-Driven Optimization: Uses performance insights to craft creatives that resonate with your target audience.
- Consistency Across Channels: Maintains a cohesive brand identity across all advertising platforms.
- Scalable Creativity: Enables teams to produce a high volume of ads efficiently, ensuring fresh and relevant content for campaigns.
AdCreative.ai is a game-changer for brands seeking to combine creativity with data-backed design principles. While human creativity remains essential for crafting overarching campaign narratives, AdCreative.ai ensures that every visual asset is optimized for impact and aligned with performance goals.
Demo Video
Take your add to the next level with AI
Pricing
Free Trial: 7 days (card required)
Starter Plan: $39/month (10 downloads)
Professional Plan: $249/month (100 downloads)
Enterprise: Custom
Annual Plans: 50% off
ArcAds.ai: Creating Engaging Video Ads with AI Actors
What Is ArcAds.ai and Why It’s Useful
ArcAds.ai is an innovative AI-powered tool that allows brands to quickly generate high-quality video ads from written text. Unlike traditional video production, which involves lengthy processes and logistics, ArcAds.ai streamlines this by using AI to produce engaging and emotionally resonant content with AI actors. These actors, though based on real-life individuals, are fully AI-generated, meaning brands don’t need to wait for real-life creators to respond or perform.
This tool is ideal for digital product marketers and agencies that need to create large volumes of video ads quickly and efficiently, without sacrificing quality.
Why Choose ArcAds.ai for Video Ad Creation?
- Instant Content Creation: ArcAds.ai creates AI-generated creator videos from your text input, eliminating the need to wait for human creators. This is perfect for brands looking to produce timely, high-quality video content on demand.
- Realistic AI Actors: The AI actors are designed to resemble real people and perform actions naturally. Though the actors’ likenesses are based on real individuals, all actions and content in the video are AI-generated, ensuring flexibility and control over your campaigns.
- Lip-Syncing for Accuracy: ArcAds.ai ensures that the AI actors’ lip movements perfectly match the script, offering a seamless and natural viewing experience. This ensures that the voice matches the text without any awkward mismatches.
ArcAds.ai is a game-changer for brands seeking to create fast, high-quality video ads with AI-generated creators. This tool is perfect for businesses looking to optimize their ad production process and enhance campaign performance with minimal hassle.
Demo Video
How to create viral UGC ads with AI
Pricing
Free Resources: Hook Generator
Starter Plan: $100/month (10 videos)
Basic Plan: $200/month (20 videos)
Pro: Custom
Ramdam: AI-Powered Creator Ad Platform
What Is Ramdam and Why It’s Useful
Ramdam is an AI-boosted creator ad platform that helps brands efficiently scale their UGC ads and optimize their paid social media campaigns. By leveraging AI technology, Ramdam’s Creative Intelligence connects brands with the right creators, develops tailored briefs, and helps boost creator ads, allowing businesses to focus on what matters most: growth.
Whether you’re a mobile app, an agency, or a brand, Ramdam's intuitive tools are designed to eliminate guesswork and help you find the best creators for your campaigns, produce impactful ads, and manage multiple campaigns all in one platform.
What makes Ramdam particularly powerful is its ability to combine AI's data-driven capabilities with the authentic storytelling that creator ads deliver. Whether you’re looking to launch a campaign in minutes or scale one globally, Ramdam’s platform provides the tools to make it happen faster, without sacrificing quality and authenticity.
Why Choose Ramdam for Creator-Driven Ad Campaigns?
- Perfect for Various Business Types:
- Mobile Apps: Drive installs with highly-targeted creator ads designed to speak directly to your app’s users.
- Agencies: Scale your campaigns across multiple clients with AI-driven brief generation, smart creator matching, and seamless campaign management.
- Brands: Create engaging, scalable creator content that resonates with your audience and delivers high ROI.
- AI-Powered Briefing and Creator Matching: Ramdam’s AI does the heavy lifting for you by generating customized ad briefs based on the best-performing content in your industry. It then uses algorithms like ‘Smart Sorting’ to match you with the ideal creators, saving you time and ensuring the right fit for your brand’s message.
- Scalability for Global Campaigns: Ramdam is ideal for brands looking to scale their campaigns across multiple platforms and regions. The AI-driven tools allow brands to expand quickly without the need for extensive manual oversight, ensuring that high-quality ads are continuously delivered at the right time.
Ramdam is the go-to platform if you’re looking to scale and optimize your creator-driven ad campaigns. With AI at its core, Ramdam automates the tedious processes of content creation, brief generation, and creator matching—so you can focus on the creative and strategic aspects of your campaigns.
Demo Video
Ramdam's demo
Pricing
Starter Plan: $2000 (get up to 40 videos)
Pro Plan: $4000 (you get free credits worth $400; get up to 90 videos)
Business Plan: $8000 (you get free credits worth $1000; get up to 184 videos)
Custom Pack: Contact the Ramdam team for pricing
The pricing packs are based on a credit system and the number of videos you receive is based on the lowest cost per video. Video prices typically range from $60 to $800, with the average being $200. Ramdam’s AI optimizes video pricing based on your campaign brief.
Smartly.io: Simplifying Ad Creation and Optimization with AI
What Is Smartly.io and Why It’s Useful
Smartly.io is an AI-powered ad creation and optimization platform designed to help businesses create high-quality ads quickly and efficiently. Whether you are a small business or a large enterprise, Smartly.io simplifies the ad creation process, even for users without technical expertise. The platform uses AI to automate key aspects of ad creation, from content generation to performance optimization.
One of its most valuable features is the intuitive ad builder that helps users create multiple types of ads—images, videos, and carousels—tailored for platforms like Facebook, Google, and Instagram. Smartly.io also offers AI-powered copywriting in 35 languages, making it easier for brands to create targeted ads that resonate across global markets.
The platform also helps businesses scale campaigns by automating performance optimization. Through advanced AI algorithms, Smartly.io analyzes past campaign data and industry benchmarks to suggest real-time adjustments, helping you get the most out of your ad spend and improve overall ad performance.
Why Choose Smartly.io for Ad Optimization?
- Cross-Platform Campaign Management: Smartly.io’s centralized dashboard allows you to manage campaigns across different platforms, including Facebook, Instagram, and Google.
- AI-Driven Optimization: It continuously tracks ad performance and uses AI to suggest improvements—whether it’s tweaking an underperforming ad or recommending new creative directions.
- Effortless Multi-Language Support: With Smartly.io, you can generate ad copy and creatives in over 35 languages, eliminating the need for translation services.
- Time and Cost Efficiency: Smartly.io’s drag-and-drop interface and AI-powered creative generation tools help teams create ads faster, saving both time and resources. Its bulk editing tools and reusable creatives also make managing large volumes of ads more efficient.
Demo Video
Samrtly demo
Pricing
For pricing packages, you need to get in touch with the Smartly team.
AdRoll: AI-Powered Retargeting for E-Commerce Success
What Is AdRoll and Why It’s Useful
AdRoll is an AI-powered marketing platform that specializes in retargeting ads to drive conversions for e-commerce businesses. By utilizing predictive analytics and dynamic ads, AdRoll helps brands reconnect with potential customers and ensure that the right ads reach the right people at the right time. Its AI capabilities analyze user behavior and adjust ad content in real-time, making the advertising experience more personalized and effective.
AdRoll’s key strength lies in its ability to predict which leads are most likely to convert, optimizing ad placement and content based on this analysis. This predictive power makes it a valuable tool for e-commerce businesses looking to enhance their retargeting strategies and maximize return on investment (ROI).
The platform also integrates with existing customer relationship management (CRM) systems, making it easier for businesses to track customer interactions and personalize their marketing efforts. In addition, AdRoll’s focus on performance tracking ensures that ad campaigns are continuously optimized for better results.
Why Choose AdRoll for Retargeting and Ad Optimization?
- Advanced Predictive Analytics: AdRoll's AI uses predictive analytics to identify high-potential leads. By analyzing past behavior, the platform can forecast future interactions and drive more conversions.
- Dynamic Ads for Personalization: AdRoll allows businesses to create dynamic ads that adjust based on user behavior. For example, an ad might display a product that the user has previously shown interest in, increasing the likelihood of conversion.
- Performance Tracking and Optimization: The platform continuously monitors ad performance, using AI to optimize campaigns for better results.
- Audience Segmentation: AdRoll offers robust audience segmentation tools, allowing businesses to target their ads to specific customer groups based on behavior, demographics, or purchase history. This ensures that ads are reaching the most relevant audience.
- AI-Driven Product Recommendations: Using AI, AdRoll can suggest personalized product recommendations within ads, increasing the chances of additional purchases from returning customers.
- Customer Lifetime Value (CLV) Calculation: AdRoll's ability to calculate CLV allows businesses to create smarter, long-term strategies that focus on retaining high-value customers while maximizing lifetime revenue.
AdRoll’s AI-powered tools make it an excellent choice for e-commerce businesses aiming to boost their ad performance, increase conversions, and streamline their marketing efforts. However, it is important to note that AdRoll is specifically designed for e-commerce platforms, making it less suitable for businesses outside of this space. For online stores looking to optimize retargeting ads and drive more sales, AdRoll is a highly effective and valuable tool.
Demo Video
The adroll plarform demo
Pricing
They have a ‘Pay As You Go’ option where you can pay for any services you use.
For the Marketing + Ads tier, the plan starts at $40/ month and varies depending on your unique requirements and your current data.
Agencies can contact the team for pricing packages.
FAQs
Why is AI-assisted advertising more effective than traditional approaches?
AI-assisted advertising operates at scale, leaning heavily on data analytics and machine learning algorithms to streamline workflows, boost ad performance, and improve targeting.
Traditional advertising, in contrast, relies heavily on manual efforts and intuition, which cannot process vast amounts of data quickly. While humans struggle to analyze thousands of data points simultaneously, AI empowers marketers to make informed, data-driven decisions and adapt instantly to shifting consumer behaviors.
Can AI make my campaigns feel personal to users?
AI is perfect for crafting personalized ad experiences by leveraging vast data points such as search history, engagement patterns, and user demographics. This allows AI to showcase ads that align with individual interests and behaviors. Over time, AI refines its recommendations, making your campaigns more engaging and impactful for each unique viewer.
Can AI replace creativity?
AI complements human creativity rather than replacing it. While it can generate ideas, automate mundane tasks, and optimize outputs, it cannot replicate the depth of human emotion, imagination, or intuition.
Human creativity thrives on storytelling, cultural nuances, and emotional resonance—areas where AI struggles to connect deeply. For example, in creator ads, unpredictable factors often make content go viral—elements humans themselves cannot always define, let alone an algorithm.
What are the limitations of using AI?
One major challenge is balancing automation with human oversight. Over-reliance on AI can lead to a lack of authenticity and creativity in campaigns. Additionally, AI algorithms are only as unbiased as the data they’re trained on—meaning flawed or skewed datasets can result in biased outputs. To avoid this, it’s important to regularly check how the AI is performing and use data from a wide range of sources to keep things fair and balanced.
Conclusion: Embracing AI for Smarter Advertising
AI is transforming the way we approach advertising, making it faster, smarter, and more personalized. From Jasper AI’s copywriting to Ramdam’s creator ad platform, these tools help marketers save time, reduce costs, and boost campaign performance.
For brands, agencies, and marketers, adopting AI isn’t just about keeping up with the trend; it’s about staying ahead of the competition. These tools offer practical solutions for scaling and improving ad campaigns, making them an essential part of any modern marketing strategy.
